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By: Leo Snoddy

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Tuesday, 16-Jul-2013 08:40 Email | Share | | Bookmark
Can Twitter replace the Super Bowl ad?

Yet while social media shone in that impromptu moment, Twitter is not yet ready to take over completely for the glitzy, overblown Super Bowl ad, said Bill Day of the ad analysis firm Magid Associates. Twitter is perfect for those impromptu moments, when smart brands will move to capitalize off a single moment. Having a social media strategy on hand, a good staff on hand, is fantastic, he said. But for the most part brands still need the full, mass-media presence of television to get the level of traction that Oreo grabbed. Its tweet was reshared more than 15,000 times by Monday afternoon. The cookie brand also had a normal ad run during the Super Bowl , which he believes gave the companys tweet the extra boost it needed to go viral. Other brands that tweeted about the Super Bowl included Calvin Klein, which played off the content of its TV ad by posting a Vine video of a male model working out in his designed skivvies. Even Walgreens, which received more than 3,000 reshares for a cheeky tweet reminding users that they stock candles, had been actively participating in the #SuperBowl conversation on Twitter ahead of its blackout commentary. You should have people to capitalize on social media, Day said. But dont count on it. Advertisers may also want to think twice about posting their ads online ahead of the game, said Day, who spent the game monitoring conversations from 400 nationwide viewers giving real-time opinions on ads. <br>Source: http://articles.washingtonpost.com/2013-02-04/business/36740511_1_super-bowl-ad-tv-ad-buzziest<br><br>

Friday, 12-Jul-2013 19:16 Email | Share | | Bookmark
‘Iron Man 3’ Super Bowl commercial scores big with moviegoers

On Feb. 4, MovieTickets.com polled active moviegoers and revealed that the Iron Man 3 Super Bowl commercial was the #1 most-remembered spot, followed closely by The Fast & Furious 6 ad, which convinced moviegoers to see the film when it was released. 3, more than fifty new Super Bowl commercials aired and a few like Iron Man 3 and The Fast and Furious 6" scored with viewers. Some advertisers advanced the ball, but most fumbled, like Go Daddy and Bud Light. While the airwaves were filled with commercials for products and services, seven different movie trailers also aired during the 2013 Super Bowl. Be sure to click on each one to re-watch the Super Bowl ads. Snitch On Feb. 4, MovieTickets.com , the leading global provider of advance movie ticketing, conducted a survey to rank the most effective movie commercials that aired during the 2013 Super Bowl . <br>Source: http://www.examiner.com/article/iron-man-3-super-bowl-commercial-scores-big-with-moviegoers<br><br>

Tuesday, 9-Jul-2013 07:08 Email | Share | | Bookmark
Super Bowl Ads Roundup: The Best and Buzziest Commercials of the

Well done." Here are a few other ads that viewers couldn't stop talking about: Best Buy's "Asking Amy" spot featured Parks and Recreation star Amy Poehler wandering around a Best Buy asking questions like, "What's LTE? Is it contagious? Can I use a dongle with this? Does it make you uncomfortable when I use the word dongle? What makes a smart TV so smart? What's the cloud? Where is the cloud? Are we in the cloud now? Will this [e-reader] read 50 Shades of Grey to me in a sexy voice? Will you?" In Tide's "Miracle Stain" commercial , a San Francisco 49ers fan drops some salsa on his jersey in the shape of Joe Montana's face. <br>Source: http://www.usmagazine.com/entertainment/news/super-bowl-ads-roundup-the-best-and-buzziest-commercials-of-the-night-201342<br><br>

Monday, 8-Jul-2013 11:44 Email | Share | | Bookmark
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